of the District of Columbia
Executive Office of the Mayor
Office of Cable Television
FOR IMMEDIATE RELEASE:
Thursday, August 23, 2012
CONTACT: Kenneth Borden 202.671.0057,
Office of Cable
Television Rebrands TV-16 As District Of Columbia Network (DCN)
COMBINES NEW LOOK AND PROGRAMS WITH OCT'S AWARD-WINNING CONTENT
- The DC Office of Cable Television (OCT) announced today plans
to refresh TV-16's programming and brand by embracing a new name
and bold new look that appeals to residents who seek government,
public affairs and lifestyle programming. Building on 27 years of
government programming and strong audience growth, TV-16 is evolving
into the District of Columbia Network (DCN).
"The District of Columbia is vibrant
and thriving, and that is reflected in DCN's bold new look, feel,
and content," said Mayor Vincent C. Gray. "The
rebrand of the channel was a collaborative process involving feedback
from District residents, government and education programming experts,
and the OCT team. Together, we created a product that is informative,
educational and entertaining."
Formally known as TV-16, the District of Columbia
Network (DCN) will provide visual content regarding the many programs,
services, and opportunities made available by the District of Columbia
government. DCN will supply its viewers with an all access pass
to the District government by presenting Mayoral press conferences,
agency policy statements, and current discussions around the Washington
region. The channel will also explore history, education, entertainment
and arts and culture in the nation's capital.
The new DCN logo is a strong, classic red
circle with the word "DCN" accented on a clean white background.
The logo was retooled to fit more effectively in multi-platform
campaigns like holidays, current events, and special occasions in
the District. The channel rebrand will go into effect on-air and
online on September 5 with all-new productions including The
Sound, The District Dish, and The Kalb
Report. New programs focused on public affairs and current
events will also premiere, including Uptown/Downtown,
a new series featuring positive stories about people, communities
and businesses in the District that are the life blood of our city;
yet they often flourish without recognition behind the headlines.
Additionally, DCN's tagline will be "All DC. All The
"This rebrand positions DCN as
the destination for all things Washington and will enhance our ability
to be a trusted resource for residents, the business community,
and tourists," said OCT Director Eric E. Richardson.
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The DC Office of Cable Television
(OCT) is the District Government Agency responsible for regulating
cable television in the District, as well as the administration
of the District's Government Access Channels TV-13, DCN and the
District's Education Access Channel DKN. OCT creates content that
informs, educates and entertains viewers via the District of Columbia's
public, educational and government (PEG) channels and other forms
of content outlets. The award winning content provides resourceful
information on government activity, education, current events, history
and arts and entertainment. Through its three cable television channels,
OCT provides public access to the governmental process, and insights
into life in the District.
Follow OCT on Facebook and Twitter!
Follow OCT on Facebook at http://www.facebook.com/OCTDC
and on Twitter at http://www.twitter.com/OCTDC